Menu

Teak Research is a Bangkok-based firm specializing in ethnographic research and product development in Thailand and Asia.

We help organizations become more human-centered by bringing businesses and their customers closer together.

We are a group of globally minded, creative thinkers who enjoy telling customer stories.

Research & Development

Our methods help organizations understand how their customers behave and why.

Research Methods

Self-Documentation
Self-Documentation

In order to understand customers’ daily routines and lifestyles, we ask them to take pictures of their daily activities and write journal entries.

In-Context Interviews
In-Context Interviews

We study people in their own context such as at home, at restaurants, at work, while shopping, or where they spend their free time and capture the whole experience on video.

Stakeholder Interviews
Stakeholder Interviews

We interview our client’s primary stakeholders including collaborators, partners, contractors, or consultants in their offices to understand the strengths and weakness of their business relationships and the potential opportunities to grow or improve.

Development Methods

Customer Co-Creation
Customer Co-Creation

We invite customers to be a part of designing products and services by asking them to brainstorm and create product or service concepts.

Behavioral Prototyping
Behavioral Prototyping

We use mock-up environments to test prototypes of products or services, observe customer interaction, and make refinements that respond to customer behavior.

Idea Generation Workshops
Idea Generation Workshops

We gather several departments of a company to be creative together in one room and work across disciplines in order to produce hundreds of new ideas for new products and services.

Read more about these methods and how we tailor them to different industries and business goals.

 

Case Studies

We have gathered collective knowledge from regional, global, and cross-cultural projects.
Read about our previous work.

 

About Teak Research

We are a group of creative individuals with a passion for people and a deep curiosity in human behavior.
Read more about our team and philosophy.

 

Contact

Our office is located in the Lower Sukhumvit area of Bangkok close to the central business district.
Get in touch and schedule time to meet with us.