Developing organic foods for Thai modern trade customers

Capital Rice, Thailand developed a new brand and product line of organic foods based on the results of a joint project with our strategic partner Thailand Creativity & Design Center to identify opportunities for developing organic food products in Thailand.

Capital Rice hired our strategic partner, consulting firm, Think Solutions, to create a new brand architecture for the company which lead to the launch of a new brand called Capital Organics including new packaging, new products, and a grassroots marketing campaign starting with farmers markets and trade shows.





The Hive 5th Floor,
Chavanich Building,
No 38 Soi Sukhumvit 69,
Sukhumvit Road, Prakanong Nua,
Wattana, Bangkok 10110