Developing retail offerings for Chinese Foreign Independent Travelers

The third floor of King Power’s newly renovated downtown duty-free mall was redesigned based on the opportunities we identified through research and concepts developed in an ideation session with clients across departments of the organization.

The renovation included a new food and beverage area featuring branded international vendors and a food court featuring well-known Thai food stalls and famous Thai food dishes. Additionally, a new line of products was developed to capture Chinese FIT seeking local goods with a contemporary design that can be used in everyday life as well as souvenirs and cultural products to buy as gifts for friends and family back home.





The Hive 5th Floor,
Chavanich Building,
No 38 Soi Sukhumvit 69,
Sukhumvit Road, Prakanong Nua,
Wattana, Bangkok 10110