Developing shoes and bags for Thai working women

The product lines of LYN bags and shoes brand were redeveloped based on our research insights and frameworks in order to make products fit with the right occasions in customers lives.

Guidelines such as the color and style of new product lines of bags and shoes were further defined based on a typology of usage occasions we identified from our research. Self-documentation was used to capture customers’ look of the day for two weeks as well as in-home and shop-along interviews used to understand shopping and usage behavior.





The Hive 5th Floor,
Chavanich Building,
No 38 Soi Sukhumvit 69,
Sukhumvit Road, Prakanong Nua,
Wattana, Bangkok 10110