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Case Studies

Our case studies span across many industries from property development and restaurant chains to groceries and commodities.

Here are some examples of how we have helped our clients think differently about their customers and their businesses through the research process.

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Property Development

Objectives

We worked with a property developer in Thailand to understand the lifestyles of young urban dwellers of the future and their needs in terms of space, activities, and commerce.

Methods

We selected lead users in Bangkok who had adapted new lifestyle that were on trend worldwide and asked them to send us photos of where they went and what activities they took part in everyday for two weeks.

Outcomes

We used this information to understand people’s routines and priorities then created a typology of activities to help our client design their new property development to match with the needs of future urban dwellers.

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Commodities Industry

Objectives

We worked with a small sugar producer in Thailand wanting to enter the premium market.

Methods

We visited and interviewed chefs, mixologists, café baristas at their restaurants, bars, and cafes to understand why they purchase premium products and learn what a product needs in order to be considered premium.

Outcomes

We identified opportunities for sugar to satisfy the needs of the premium consumers in order to help the company develop appealing packaging and communication based on the values of premium consumers.

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Casual Restaurant Industry

Objectives

We worked with a casual restaurant and delivery food chain that wanted to grow their business but didn’t yet understand their customers, their lifestyles, or how they perceived the brand after 10 years in business. We also sought to learn why some customers had become less frequent.

Methods

After asking customers’ to complete a food diary and recording what they ate for two weeks, we dined with customers at several different restaurant chains including our client’s to understand the customer experience with dining in. Through these in-context interviews, we learned why our client’s brand fit and sometimes did not fit into customers’ everyday lives and routines.

Outcomes

We created a customer typology to help make brand communication more relevant, a customer experience map to show where our client’s service experience could be improved, and finally, we developed design criteria and generated new product and service concepts with the needs of customers’ in mind so our client could develop a business strategy for the next several years.

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Grocery Industry

Objectives

In a one-day workshop with a grocery store chain, we brought together executives from many departments within the company such as marketing, operations, and others to produce ideas for how to improve their customers’ experience by designing new products and services.

Methods

Teak prepared a presentation deck with service examples to inspire our client to think beyond their current offerings and brainstorm new service concepts. Participants of the workshop were required to sketch ideas on paper and follow a set of criteria and guidelines to design for space, people, environment, and communication.

Outcomes

The client was able to come to a consensus on strategic decisions regarding store operations. Teak then prioritized the concepts into several strategic areas to help the client move forward easily.

Visit our methods page to learn more specifics about the research and development approaches mentioned in these case studies.