Finance & Insurance

We recruited and interviewed 12 money market banking customers for a major financial institution in Thailand to identify a typology of customers and their customer journeys and to inform the design of user interaction with money market financial products within the company's mobile banking application.

We recruited 16 Car-for-Cash customers and conducted a usage and attitudes study for a major Thai financial institution to identify a customer typology and their journeys to inform the bank's roadmap including product development, user experience design, and communication strategy.    

We recruited and interviewed 12 agents and buyers of health and life insurance to identify cultural nuances, customer typology, and customer journeys for a Singaporean insurance agency to inform their strategy in the Thai market and the user experience design of an insurance sales platform.