In-house and outsourcing of logistics related to fieldwork operations in Thailand and Southeast Asia.
We use trusted third-party recruiters to screen, qualify, and schedule interviews or panel services. In cases where the profile is hard to reach, we may use our network.
We provide in-house and outsourced research facilities for in-person interviews, product testing, co-creation sessions, workshops, or UX research and usability testing with sessions recorded and broadcast live to clients.
We coordinate ground transportation and accommodations for clients and research teams for offline fieldwork using trusted third-party vendors as well as design and manage your itinerary accordingly.
We employ an in-house team of applied anthropologists and design researchers to conduct in-context interviews and observations during home visits, immersion, and site audits. We also use the latest audio and video recording equipment to document the research.
We conduct online and offline one-on-one dyads, triads, quads, and more variations of group interviews depending on our client's specifications and our recommendation based on the given research scope and feasibility.
We outsource and supervise Home User Testing (HUT) and Central Lab Testing (CLT) to our vendor partners who recruit, plan, stage, and operate testing sessions in third-party rented facilities if needed. We do not own and operate a central testing location.
We translate screeners, discussion guides, and research stimuli using our in-house research team. We also use trusted third-party interpreters for live simultaneous translation who have experience working online and offline market research projects.
We leverage machine transcription software combined with quality checks and proofreading by humans to maximize speed and accuracy, but we can also provide human transcription if necessary.
To help a global tech company test a native smartphone camera application with a low-incident rate group of Thai users of smartphone brand with limited availability in Thailand, we conducted usability testing in collaboration with our agency partners abroad and the end-client design team. The task required online interview moderation, translation of screeners, discussion guides and stimuli which were done by our in-house research team.
The research findings were applied iteratively to the design of UI we tested as a live prototype requiring our research team to translate and adapt to a revised discussion guide on a daily basis as well as work with iterative prototypes with daily updates. Our team worked closely with the agency partner and end-clients to communicate cultural nuances to help them gain more contextual understanding.
By working in-tandem with our agency partners with whom we share a common work culture and way of thinking as design research agencies, we were able to get valuable insights that our end-client could apply rapidly and iteratively in an agile working environment. Our multiple sourcing recruitment efforts were able to fulfill the sample quota within the required time and profile considering low-incident rate.
Teak Research Co., Ltd. ทีครีเสิร์ช จำกัด
No 38 Soi Sukhumvit 69 Prakanong Nua, Wattana, Bangkok 10110
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