Our Services
Fieldwork Services
In-house and outsourcing of logistics related to fieldwork operations in Thailand and Southeast Asia.
Case study
Usability Testing of Native Smartphone Camera Application
To help a global tech company test a native smartphone camera application with a low-incident rate group of Thai users of smartphone brand with limited availability in Thailand, we conducted usability testing in collaboration with our agency partners abroad and the end-client design team. The task required online interview moderation, translation of screeners, discussion guides and stimuli which were done by our in-house research team.
The research findings were applied iteratively to the design of UI we tested as a live prototype requiring our research team to translate and adapt to a revised discussion guide on a daily basis as well as work with iterative prototypes with daily updates. Our team worked closely with the agency partner and end-clients to communicate cultural nuances to help them gain more contextual understanding.
By working in-tandem with our agency partners with whom we share a common work culture and way of thinking as design research agencies, we were able to get valuable insights that our end-client could apply rapidly and iteratively in an agile working environment. Our multiple sourcing recruitment efforts were able to fulfill the sample quota within the required time and profile considering low-incident rate.
