Fieldwork Services

We manage all aspects of fieldwork operations to ensure a smooth and efficient process. Our team handles logistics and research recruitment as well as video, audio, and photo recording, working with trusted third-party vendors to capture insights accurately. We also coordinate transportation to ensure timely access to research locations. Whether it’s focus groups or in-depth interviews, we collaborate with experienced vendors to ensure everything runs as planned, allowing you to focus on analyzing the valuable insights we provide.

We take a qualitative-first approach, focusing on gaining in-depth insights into consumer behavior and motivations through methods like user research and ethnographic studies. This deep qualitative understanding forms the foundation of our work, providing nuanced perspectives. When larger-scale, statistically significant data is needed, we collaborate with third-party research panels, quantitative research partners, and recruiters to extend these insights to broader sample sizes. By combining qualitative depth with scalable quantitative methods, we ensure a holistic understanding of your target market.

We utilize state-of-the-art technology to enhance real-time data collection. Our advanced tools allow us to efficiently capture data from both small-scale and large-scale qualitative projects. We use research repository software for seamless data organization, analysis, and coding, ensuring insights are easy to access and interpret. Our fieldwork services are supported by technology-driven tools that enable quick, accurate data collection, providing fast access to insights that inform decision-making.

We combine bespoke, interactive design-led tools with online and paper-based methods for co-creation activities. These tools facilitate deep engagement during qualitative research, allowing participants to contribute in creative and meaningful ways. Whether through interactive online platforms or paper-based workshops, we create flexible environments for participants to collaborate and share insights. This approach ensures that we gather rich, human-centered data for a deeper understanding of your audience, fueling innovative ideas and solutions.

The Community Research Pod is a mobile qualitative-at-scale research model designed to capture authentic insights from local communities. Deployed in public spaces like parks and markets, the pod engages participants through interactive activities such as interactive boards, mapping, and ranking, encouraging collaboration and idea generation. By removing researcher bias and promoting co-creation, the pod gathers valuable, contextually rich data that helps businesses and organizations connect with communities and design people-centered solutions.