Strategic Consulting

We specialize in helping businesses define their strategic positioning in the market through expert consulting. Whether you're looking to position a new product, refine your brand, or launch an innovative service in the Bangkok region, we use a variety of business consulting frameworks to analyze your company, competitors, and target market. We base our recommendations on a deep understanding of design, customer experience, and innovation, ensuring that your positioning is not only competitive but forward-thinking. Our approach helps you stand out in a crowded market by aligning your brand and offerings with what matters most to your customers.

In addition to our research services, we also provide expert design direction services, acting as your design and innovation consultant to guide your product or service development. Through collaborative efforts with internal stakeholders, we develop strategies and concepts that bring design decisions to life, ensuring they align with your business objectives and customer needs. Our consulting approach provides a clear direction for implementing design decisions that not only enhance the user experience but also drive innovation and business growth. Our design direction is based on research findings, ensuring that every decision is informed by customer insights and market trends, specifically within the Bangkok and greater Thailand region.

Facilitating workshops is one of our core strengths, offered as part of our consulting services. We develop structured agendas and create customized tools for idea generation, brainstorming, and prioritization. By involving stakeholders from different roles, departments, and seniority levels, we ensure that diverse perspectives come together to fuel innovation. We help synthesize the outcomes of these sessions into strategic directions that are grounded in research insights. Whether you are looking to refine your product development strategy, improve service delivery, or position your brand for future success, our workshop facilitation ensures that the ideas you generate are backed by solid evidence and expert guidance.

As a trusted design and innovation consultant, we believe in empowering your team through hands-on learning. Our training and coaching programs are designed to integrate theory with practice, helping your team master the principles of design research, design thinking, and service design. We don’t just teach; we guide you through real projects, consulting with your team to apply what they've learned in a live environment. This approach ensures that your organization gains the skills and knowledge to drive innovation independently and effectively, building a culture of continuous improvement and creative problem-solving.

Our expertise is built on years of hands-on experience in design research, design thinking, and innovation strategy. Drawing from both tacit knowledge gained through practice and proprietary market research methodologies, we leverage state-of-the-art AI-enabled research platforms and advanced analysis tools. As a design and innovation consultant, we understand the complexities of consulting and tailor our approach to your specific needs. This powerful combination allows us to deliver deep, actionable insights that inform design decisions and drive innovation across various industries. We ensure that every strategy we recommend is backed by real-world research and cultural understanding.

We understand the importance of managing knowledge effectively. As a design and innovation consultant, we offer consulting services that involve storing, organizing, and analyzing large datasets collected from market research projects, ensuring that your organization's intellectual capital is never lost. We use data mining, meta-analysis, and pattern identification techniques to extract valuable insights from past design research. This allows your organization to continuously build on previous learnings, creating a robust knowledge repository that informs future projects and drives sustained innovation strategy.