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Ad Hoc Research
Custom research projects designed to address a particular question or challenge. It involves a flexible approach tailored to the unique needs of the situation.
Case study
Research for Energy Drink Company Targeting White Collar Workers
To help a beverage brand navigate the growing demand for healthier yet energizing drinks, Teak Research conducted a deep dive into the lives of Thai white-collar workers. Through self-documentation, participants provided a window into their daily beverage consumption habits, uncovering how they balanced their need for energy, health, and flavor. The goal was to translate these insights into a product that would resonate with white-collar professionals in Bangkok and Upcountry.
The research revealed that while many workers prioritized functional beverages that offered energy or hydration, there was an equally strong demand for health-conscious options, particularly low-sugar drinks. However, flavor remained essential, with a preference for traditional Thai tastes infused with modern twists. This pointed to a unique opportunity for a product that could offer both energizing benefits and a pleasurable, guilt-free drinking experience.
By identifying these nuanced preferences, Teak Research helped the client develop a beverage that combines functionality, health, and taste. The result was a product tailored to meet the practical demands and sensory desires of Thai professionals, ensuring it stood out in a competitive market while addressing the evolving needs of its target consumers.
