Learn about our background in Human-Centered Design, innovation consulting, and market research in Thailand.
Early 2000s
Our founder, Adisorn Supawatanakul, was invited to lecture in the Industrial Design programs at Chulalongkorn and KMUTT by Phd graduates from IIT Institute of Design.
2012
The Design Research Society invited Adisorn Supawatanakul to present at its first conference in Thailand, DRS2012: Re:Search - Uncertainty, Contradiction and Value
2012
Thailand Design Center (TCDC), now the Creative Economy Agency (CEA) invited Adisorn Supawatanakul to present at the TCDC's annual Creativity Unfold Symposium.
2013
Teak is officially incorporated in Thailand with its headquarters in Bangkok becomes the first market research firm design research firm in Thailand.
2015
Sawyer Jordan Lahr becomes a new shareholder and joins as General Manager
2015 & onwards
Design Thinking becomes mainstream in Thailand as large corporations and international consultancies began to seek human-centered approaches to business challenges in Thailand.
2016
Thailand 2.0 policy drove demand for UX research, making Teak a UX research supplier for local banks, design firms, and international design consultancies.
2023
Teak celebrates 10 years of practicing Design Research in Thailand.
Founder
Adisorn “Glar” Supawatanakul
Adisorn is an art and design enthusiast with decades of experience in design research and consumer insights, overseeing our consulting projects from planning to deliverables while ensuring all recommendations are actionable. He is our resident authority on design thinking and the application of market research in Thailand. If you want to understand how to leverage social research and design for product development, he’s the person to consult. He loves teaching design research as much as he enjoys practicing it himself, dedicating his time to educating others as a guest lecturer or adjunct professor.
Our Shareholders
Conifer Research
Conifer Research is a Chicago-based consultancy that specializes in design research and ethnographic studies to help companies align their business activities with the real lives of their customers. They employ custom, creative research methods to uncover deep consumer insights into behavior, focusing on solving complex business problems through immersive, human-centered approaches. Their team combines expertise from diverse fields such as anthropology, psychology, and design to provide actionable insights that drive innovation and foster meaningful change for their clients, including those looking for market research in Thailand.
