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Teak Research
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Innovation Consulting & Design Thinking Workshops

Drive Breakthrough Innovation in the Thailand Market

Transform your innovation approach with proven design thinking methodology and consumer-centered innovation strategy. We help Thai and international companies develop products, services, and experiences that truly resonate with local markets.

Explore Innovation Services

Proven Innovation Methodology for Thailand Market

Innovation without consumer insight often fails. Our innovation consulting combines creative design thinking with rigorous market research to ensure your innovations address real consumer needs in Thailand's unique cultural and economic context.


Our Bangkok-based innovation team brings together designers, anthropologists, and business strategists who understand both global innovation best practices and local market nuances. We've helped companies across industries develop breakthrough innovations that achieve commercial success.


Whether you're launching new products, reimagining services, or exploring new business models, our innovation consulting provides the framework, insights, and creative processes needed for market-winning innovation.

Comprehensive Innovation Consulting

Design Thinking Workshops

Accelerate innovation through structured design thinking processes. Our workshops combine creative ideation with consumer insights to generate, evaluate, and develop innovative solutions that address real market opportunities.


  • Innovation opportunity identification
  • Product concept development
  • Service design innovation
  • Business model innovation

Product Development Research

Guide product innovation with consumer-centered research. We help you understand unmet needs, validate concepts, and optimize product features before launch. Our research reduces development risk and increases market success probability.


  • Consumer needs analysis
  • Concept testing and validation
  • Prototype feedback sessions
  • Market opportunity sizing
  • Competitive innovation analysis

Innovation Strategy Development

Build systematic innovation capabilities within your organization. We help you develop innovation strategies, processes, and cultures that generate consistent breakthrough ideas and successful market launches.


  • Innovation opportunity mapping
  • Innovation process design
  • Team capability building
  • Innovation pipeline development

Service Innovation & Design

Reimagine service experiences that delight Thai consumers. Our service innovation combines customer journey research with creative service design to develop experiences that differentiate your brand and drive customer loyalty.


  • Customer journey mapping
  • Service touchpoint analysis
  • Experience prototype development
  • Service blueprint creation
  • Implementation planning

WHY CHOOSE US

Consumer-Centered Innovation

Practical Implementation Focus

Consumer-Centered Innovation

Every innovation starts with deep consumer understanding. We ensure your innovations solve real problems and fulfill genuine needs, not just creative ideas that sound good in boardrooms.

Cultural Intelligence

Practical Implementation Focus

Consumer-Centered Innovation

Innovation success in Thailand requires cultural sensitivity. Our team understands local preferences, behaviors, and values that influence innovation adoption and success.

Practical Implementation Focus

Practical Implementation Focus

Practical Implementation Focus

We don't just generate ideas – we help you implement them. Our innovation consulting includes practical guidance for bringing innovations to market successfully.

Cross-Industry Experience

Practical Implementation Focus

Practical Implementation Focus

Our innovation expertise spans technology, consumer goods, real estate, healthcare, and services. We bring best practices across industries to accelerate your innovation success.

Ready to Innovate for the Thai Market?

Start your innovation journey with proven design thinking methodology and deep Thailand market insights. Our innovation consulting team is ready to help you develop breakthrough solutions.

Start Your Innovation Journey

Teak Research Co., Ltd. ทีครีเสิร์ช จำกัด

No 38 Soi Sukhumvit 69 Prakanong Nua, Wattana, Bangkok 10110

+66 02-096-2879

Copyright © 2023 Teak Research Co., Ltd. - All Rights Reserved.

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