Real Estate

A strategic research project was conducted to understand Pattaya’s cultural and economic landscape. The goal was to identify cultural assets, resident pride, and district-level characteristics, focusing on insights from local business owners, residents, and tourists. The research would inform the strategic positioning for an upcoming development project in Pattaya.

The research took place over a 10-day period across several districts, including Na Klua, Central Pattaya, Pratumnak Hill, Jomtien, and Na Jomtien. The team conducted both expert-level interviews with academics, business leaders, and local authorities, as well as street-level participatory research. The scope included exploring ecological, economic, and infrastructural challenges facing Pattaya and its evolving tourism industry.

The research revealed key insights into the unique character of each district, highlighting the importance of sustainable development in Pattaya’s tourism and local economy. It also provided recommendations for the development strategy, focusing on promoting eco-tourism, enhancing infrastructure, and embracing Pattaya’s multicultural fabric. These insights helped align the project with local needs and sustainability goals, ensuring long-term value for residents and visitors alike.

A leading real estate developer engaged Teak Research to explore opportunities for developing a serviced apartment in the Bangna area, where few such options exist. The aim was to design a concept appealing to both short-term visitors and long-term residents, particularly business travelers and multinational employees. The scope focused on understanding user preferences, identifying market gaps, and providing strategic recommendations for positioning the new development.

Teak Research conducted a comprehensive research process that included immersion, site audits, and intercepts across various serviced apartment locations in Bangkok and surrounding areas, with a focus on regions like Sukhumvit, Bangna, and Amata Nakorn. This involved engaging with occupants, staff, and other key stakeholders to gather detailed insights. The site audits allowed for a direct evaluation of existing properties, while intercepts provided real-time feedback from both residents and staff on service expectations and experiences. Co-creation sessions further explored design preferences and the service needs of different types of occupants.

The research revealed significant opportunities for the Bangna area by addressing the needs of both short-term visitors and long-term residents. Key recommendations included offering flexible unit configurations—fully furnished for long-term stays and simpler setups for short-term visitors. Additionally, the importance of balancing service levels, such as in-room amenities and hospitality services, was emphasized to cater to various occupant types. The strategic location of Bangna was also highlighted, with the research recommending that the project leverage its proximity to industrial areas, business hubs, and key transportation routes to attract a diverse range of occupants.

Teak Research was engaged by a leading real estate developer to explore opportunities for the future development of a property in Phang Nga, near Phuket. The goal was to align the project with Thailand's strategic plan to develop Phuket into a "Smart City." The scope involved understanding the core values of sustainable city development and identifying opportunities to enhance mobility, safety, productivity, health, and biodiversity. The project aimed to support Phuket’s evolution into one of the world’s most livable and sustainable smart cities.

Teak Research collaborated with various experts and stakeholders to conduct a design and ethnographic research study, focusing on understanding the essence of Phuket as an urban paradise. The research included a mix of site immersions, stakeholder interviews, and expert consultations. The team engaged with residents, business owners, and tourists to uncover the cultural significance of the area and assess key elements that contribute to quality of life. Special attention was given to the implications of the government’s Thailand 4.0 policy on daily life in Phuket and the potential impact on residents, businesses, and tourists.

The research revealed several opportunities for sustainable development in Phuket, including the need for improved public transit systems and infrastructure upgrades. Key recommendations included enhancing mobility through smart transit solutions, creating spaces that promote biodiversity, and integrating health and safety measures to cater to both residents and tourists. The strategic recommendations highlighted the importance of balancing modern development with the preservation of Phuket's cultural and natural heritage. This holistic approach aimed to ensure the development not only supports economic growth but also aligns with the broader vision of making Phuket a smart and sustainable city for the future​

A leading real estate developer engaged Teak Research to explore opportunities for a mixed-use development in Khon Kaen. The project aimed to enhance the value of the city beyond a typical residential development. Teak Research was tasked with understanding the lived experiences of Khon Kaen residents and providing strategic insights to shape the project’s direction. Additionally, the research sought to assess local perceptions of the developer’s brand to inform its future positioning.

Teak Research employed a Mixed-Method Design Research approach, focusing on ethnographic immersion and in-context interviews. The goal was to gather detailed insights into how residents navigate and experience their city, identifying key factors that could inform the development’s positioning. Immersion took place in significant areas like the Khon Kaen Innovation Center, the old city, and various residential zones, ensuring a wide range of resident experiences were captured, including those of home seekers, homeowners, and other inhabitants.

The findings highlighted specific opportunities to position the new development as a well-integrated part of the city. Key insights included the need for accessible amenities and thoughtful integration of residential and public spaces to meet the practical needs of Khon Kaen’s growing population. Strategic recommendations were centered on enhancing the city’s livability while supporting its growth as an emerging regional hub in Northeast Thailand.

A major real estate developer engaged Teak Research to explore opportunities for a mixed-use project in Phitsanulok, with the goal of enhancing the value of the city center beyond standard residential development. Teak Research was tasked with gathering insights on residents' lived experiences and providing strategic recommendations to inform the overall project positioning. Additionally, the research aimed to assess the perception of the developer’s brand within the local market.

Teak Research utilized ethnographic immersion and in-context interviews to gather detailed insights into the daily lives, decision-making factors, and aspirations of Phitsanulok residents. The research focused on understanding how people interact with their surroundings and the city’s evolving landscape. This approach ensured that the findings reflected the real needs of local home seekers, homeowners, and other residents, allowing the developer to align the project with actual user experiences.

The research highlighted the importance of ensuring proximity to key amenities such as education, healthcare, and recreation to attract residents. Recommendations included positioning the project to enhance connectivity and accessibility within the city, supporting a lifestyle that balances convenience and the area’s relaxed pace. The development's ability to integrate these features would help it serve as a central destination for Phitsanulok’s growing population​