Wholsale & Retail

We recruited and conducted 12 in-depth interviews and 20  intercept interviews with customers or potential customers of a major hypermarket retailer to inform the design of the renovated hypermarket in the city of Pakchong, Thailand.

We recruited and interviewed 18 customers and 10 tenants who frequent a major shopping mall inside a mixed-use property near Rachadapisek Road, Bangkok to inform the retail mix and space programming for its future renovation. 

We recruited and interviewed 25 locals and expatriates in Bangkok who have traveled or lived in China to inform the strategy for a major shopping mall in Bangkok. 

We recruited and conducted co-creation sessions with 30 residents, commuters, and visitors to the Bangna area of Bangkok to inform the design of a retail extension of a major mixed-use Real Estate development in the area.