Our end-clients
While Marketing Research seeks to determine how to market a product or service, Design Research figures out what to design and how to design it.
Adisorn Supawatanakul, Co-Founder
Our co-founders
Conifer Research
Conifer Research is a Chicago-based consultancy that specializes in ethnographic and design research to help companies better align their business activities with the real lives of their customers.
They use custom, creative research methods to uncover deep insights into consumer behavior, focusing on solving complex business problems through immersive, human-centered approaches.
Their team combines expertise from diverse fields such as anthropology, psychology, and design to provide actionable insights that drive innovation and foster meaningful change for their clients.
As Design Researchers, we come in to do the work that traditional market research and design cannot do on its own.
Sawyer Jordan Lahr, Company Director
Why hire us
Moderation by Researchers
Our ad-hoc qualitative research is done in-house by our consultants with training in Industrial Design and Anthropology as opposed to other market research companies that outsource moderation to non-researchers.
Background in Industrial Design & Social Science
Our consultants offer knowledge and theories, case studies, and best practices for consumer goods, digital interfaces, and architecture as well as material culture, design anthropology, business anthropology, architectural anthropology, and urban anthropology.
Expertise in Design Methods & Applied Anthropology
Our consultants offer their experience in Human-Centered Design and Innovation, User Interaction, Design Thinking as well as Ethnography for designers with a focus on qualitative research methods.
Practitioners of Human-Centered Innovation
We are part of a global community of Human Centered Design and Innovation Management practitioners with over 20 years of combined experience in the field of Design Research.
Member of Ethnographic Praxis in Industry (EPIC)
We offer you the most recent and practical knowledge in our field by integrating knowledge from EPIC members and exchanging knowledge and case studies at the annual conference.
Member of Thailand Market Research Society
We have been a member since the early years of our founding and have actively participated in its educational, training and charitable events as well as contributed industry insights to the monthly newsletter.
Our Case studies
Our case studies span over ten years of work in Thailand across industry verticals with research scopes varying from small and iterative to large and innovative.
Our team
Adisorn “Glar” Supawatanakul, Founder
Supattra “Gift” Bunnuan, Design Research Consultant
Adisorn “Glar” Supawatanakul, Founder
Expertise in Human-centered Innovation, Industrial Design
Sawyer Jordan Lahr, Company Director
Supattra “Gift” Bunnuan, Design Research Consultant
Adisorn “Glar” Supawatanakul, Founder
Expertise in Applied Research
Kanatip “Tip” Marks, Design Research Director
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Expertise in Industrial Design, Design Thinking, Service Design, UX Research
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Expertise in Applied Anthropology
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Expertise in Applied Anthropology and Design Anthropology
Phutiset “Mu” Cherchuponglam, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Expertise in Industrial Design, Human-Centered Design, UX Research