With over a decade of experience in Thailand, Teak Research helps businesses understand the cultural context and consumer behaviors shaping the local market.
Based in Bangkok, our approach is grounded in a deep connection to the everyday lives of Thai consumers, ensuring that your marketing strategies and product development are guided by a genuine understanding of your audience.
We also specialize in design research, using co-creation and generative tools to help businesses develop thoughtful products that resonate with the local market.
Adisorn Supawatanakul, Co-Founder
Conifer Research is a Chicago-based consultancy that specializes in ethnographic and design research to help companies better align their business activities with the real lives of their customers.
They use custom, creative research methods to uncover deep insights into consumer behavior, focusing on solving complex business problems through immersive, human-centered approaches.
Their team combines expertise from diverse fields such as anthropology, psychology, and design to provide actionable insights that drive innovation and foster meaningful change for their clients.
Sawyer Jordan Lahr, Company Director
Observing consumers in their natural environments to gain insights into how they live, work, and make purchasing decisions.
Providing detailed reports on the cultural factors influencing consumer behavior, giving you a clearer understanding of how to connect with your audience.
We help you refine your strategies to better connect with Thai consumers, using our culturally sensitive research to inform your decisions.
We work with you to ensure that the products you design align with the needs and preferences of the local market, ensuring they resonate with your target audience.
Our ad-hoc qualitative research is done in-house by our consultants with training in Industrial Design and Anthropology as opposed to other market research companies that outsource moderation to non-researchers.
Our consultants offer knowledge and theories, case studies, and best practices for consumer goods, digital interfaces, and architecture as well as material culture, design anthropology, business anthropology, architectural anthropology, and urban anthropology.
Our consultants offer their experience in Human-Centered Design and Innovation, User Interaction, Design Thinking as well as Ethnography for designers with a focus on qualitative research methods.
We are part of a global community of Human Centered Design and Innovation Management practitioners with over 20 years of combined experience in the field of Design Research.
We offer you the most recent and practical knowledge in our field by integrating knowledge from EPIC members and exchanging knowledge and case studies at the annual conference.
We have been a member since the early years of our founding and have actively participated in its educational, training and charitable events as well as contributed industry insights to the monthly newsletter.
Senior Project Director at Research, Strategy, and Brand Consulting Firm
Design Analyst, Design Consultancy Company
Design Specialist, Design & Innovation Consultancy
Co-Founder, Innovation Strategy Consulting Firm
Co-founder, Digital Consulting Firm
Managing Director, Strategic Consultancy
Our case studies span over ten years of work in Thailand across industry verticals with research scopes varying from small and iterative to large and innovative.
Expertise in Human-centered Innovation, Industrial Design
Expertise in Applied Research
Expertise in Industrial Design, Design Thinking, Service Design, UX Research
Expertise in Applied Anthropology
Expertise in Applied Anthropology and Design Anthropology
Expertise in Industrial Design, Human-Centered Design, UX Research
Expertise in Market Research Operations
No 38 Soi Sukhumvit 69 Prakanong Nua, Wattana, Bangkok 10110
Mon | 10:00 am – 06:00 pm | |
Tue | 10:00 am – 06:00 pm | |
Wed | 10:00 am – 06:00 pm | |
Thu | 10:00 am – 06:00 pm | |
Fri | 10:00 am – 06:00 pm | |
Sat | Closed | |
Sun | Closed |
Teak Research Co., Ltd. ทีครีเสิร์ช จำกัด
No 38 Soi Sukhumvit 69 Prakanong Nua, Wattana, Bangkok 10110
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