Leading Design, Research, and Innovation Consultancy in Bangkok

The Impact of Research on The Forestias

Background

The Forestias, a groundbreaking mixed-use development by MQDC in Bangna, spans 398 rai and integrates residential, commercial, and wellness spaces with a 30-rai forest. Designed as a community-first development, it focuses on intergenerational living, well-being, and sustainability.

We conducted extensive research into Bangna’s evolving lifestyle trends provided the foundation for The Forestias' master plan. Studies revealed a growing demand for nature-integrated living, intergenerational residences, and community-centric design. These insights directly influenced the project’s key elements, including diverse housing options, green spaces, and social hubs.

Client Success

The project’s strategic design resulted in remarkable market success. Within three months leading up to June 2021, The Forestias generated over 7 billion baht in sales, doubling total deposited sales to 13 billion baht. By early 2022, this figure had risen to 17.2 billion baht. Media coverage further amplified its impact, with The Forestias receiving 42 international awards and widespread recognition from major publications. By integrating deep consumer insights into its planning, The Forestias successfully addressed market needs, reinforcing the value of research-driven development.

RESEARCH-DRIVEN INNOVATION IN ENERGY DRINKS

Background

A leading energy drink company sought to develop a new energy soda that resonated with modern Thai professionals. To ensure the product aligned with real consumer needs, we conducted an in-depth study, exploring daily routines, consumption habits, and beverage preferences. The research uncovered key emotional and functional drivers influencing energy drink choices, as well as the taste and experience expectations that shaped purchasing decisions. Through consumer-led ideation and testing, the study identified flavor, formulation, and packaging elements that would increase market appeal and differentiate the product from traditional energy drinks.

Client Success

These insights led to the development of refreshing, lightly carbonated, sugar-free flavors, designed to meet modern health-conscious consumer preferences. Research also emphasized the need for sleek, portable packaging, influencing the modern aluminum can format. This launch aligns with the $76.95 billion global sparkling water market, reflecting demand for flavorful, functional beverages over traditional sodas. Grand View Research projects this market will continue to expand, with a compound annual growth rate (CAGR) of 12.6% by 2028. Additionally, SkyQuest estimates the market will reach $84.93 billion by 2032, reinforcing the trend toward healthier carbonated beverage options.

Following the launch, Red Bull Energy Soda positioned itself as a premium product, aiming to increase its market share by 20%. Strong media coverage and early market adoption validated the research-driven approach, confirming that the product successfully met consumer expectations. By leveraging real consumer insights, Red Bull created a market-driven energy soda that connected with real consumption habits and emerging beverage trends.

Leveraging Research to Drive Menu Expansion

Background

In 2014, The Pizza Company aimed to reposition itself as more than just a pizza brand. Our research revealed that while customers were loyal to its signature pizza, many were unaware of the broader menu offerings, such as pasta and appetizers. Customers also perceived the brand as offering heavy, indulgent meals, which limited its appeal for frequent dining. By identifying these insights, we uncovered a key opportunity to expand the menu, offering more variety and balanced meal options to reposition the brand as a full-service dining destination rather than just a pizza place.

Client Success

In response, The Pizza Company launched 48 new menu items in 2015, including over 10 new spaghetti dishes, salads, and appetizers like quesadillas, breadsticks, and bruschetta. These additions directly addressed consumer desires for more variety and lighter options. The company also introduced the “Which Menu Are You?” campaign on Facebook, engaging customers with the new offerings through interactive content and offering promotional dining vouchers. This strategic expansion, informed by our research, successfully increased customer engagement, enhanced brand perception, and helped position The Pizza Company as a versatile dining choice beyond pizza.

What clients say

"They laid out the plan, the metrics and ensure that there is constant reporting."

"They don’t use a template for their research, but rather look at each project individually."

"Detailed and tangible recommendations with which to inform our requirement gathering."

Co-Founder, Innovation Strategy Consulting Firm

"Detailed and tangible recommendations with which to inform our requirement gathering."

"They don’t use a template for their research, but rather look at each project individually."

"Detailed and tangible recommendations with which to inform our requirement gathering."

Co-founder, Digital Consulting Firm

"They don’t use a template for their research, but rather look at each project individually."

Managing Director, Strategic Consultancy

"We get to work with a lot of super talented people."

"They were great at creating methodologies to do their research."

"They don’t use a template for their research, but rather look at each project individually."

Senior Project Director at Research, Strategy, and Brand Consulting Firm

"They were great at creating methodologies to do their research."

Design Analyst, Design Consultancy Company

"Made a lot of effort to contextualize their findings."

"They were great at creating methodologies to do their research."

Design Specialist, Design & Innovation Consultancy

Our Consulting & Research Services

Strategic Consulting

Design & Innovation Workshop in Thailand

Expert advice and guidance to individuals, organizations, or businesses on a specific issue or challenge.

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Ad Hoc Research

Strategic Consulting

Custom research projects designed to address a particular question or challenge. It involves a flexible approach tailored to the unique needs of the situation.

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Fieldwork Services

Strategic Consulting

Fieldwork Services

UX Research & Usability Testing in Thailand

In-house and outsourcing of logistics related to fieldwork operations in Thailand and Southeast Asia.

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Why Choose Teak

Moderation by Researchers

Our ad-hoc qualitative research is done in-house by our consultants with training in Industrial Design and Anthropology as opposed to other market research companies that outsource moderation to non-researchers.

Background in Industrial Design & Social Science

Our consultants offer knowledge and theories, case studies, and best practices for consumer goods, digital interfaces, and architecture as well as material culture, design anthropology, business anthropology, architectural anthropology, and urban anthropology.

Expertise in Design Methods & Applied Anthropology

Our consultants offer their experience in Human-Centered Design and Innovation, User Interaction, Design Thinking as well as Ethnography for designers with a focus on qualitative research methods.

Practitioners of Human-Centered Innovation

We are part of a global community of Human Centered Design and Innovation Management practitioners with over 20 years of combined experience in the field of Design Research.

Member of Ethnographic Praxis in Industry (EPIC)

We offer you the most recent and practical knowledge in our field by integrating knowledge from EPIC members and exchanging knowledge and case studies at the annual conference.

Member of Thailand Market Research Society

We have been a member since the early years of our founding and have actively participated in its educational, training and charitable events as well as contributed industry insights to the monthly newsletter.

Our team

Adisorn “Glar” Supawatanakul, Founder

Kanatip “Tip” Marks, Design Research Director

Adisorn “Glar” Supawatanakul, Founder

Expertise in Human-centered Innovation, Industrial Design

Sawyer Jordan Lahr, Company Director

Kanatip “Tip” Marks, Design Research Director

Adisorn “Glar” Supawatanakul, Founder

Expertise in Applied Research

Kanatip “Tip” Marks, Design Research Director

Expertise in Industrial Design, Design Thinking, Service Design, UX Research

Supattra “Gift” Bunnuan, Design Researcher

Kanatip “Tip” Marks, Design Research Director

Expertise in Applied Anthropology

Mon	10:00 am – 06:00 pm
Tue	10:00 am – 06:00 pm
Wed	10:00 am – 06:00 pm
Thu	10:00 am – 06:00 pm
Fri	10:00 am – 06:00 pm
Sat	Closed
Sun	Closed

Leading Design, Research, and Innovation Consultancy in Bangkok

Transform your business with research insights that drive design

The Impact of Research on The Forestias

Background

Client Success

While Marketing Research seeks to determine how to market a product or service, Design Research figures out what to design and how to design it.

RESEARCH-DRIVEN INNOVATION IN ENERGY DRINKS

Background

Client Success

As Design Researchers, we come in to do the work that traditional market research and design cannot do on its own.

Leveraging Research to Drive Menu Expansion

Background

Client Success

Our Research Across Industries

What clients say

"They laid out the plan, the metrics and ensure that there is constant reporting."

"They don’t use a template for their research, but rather look at each project individually."

"Detailed and tangible recommendations with which to inform our requirement gathering."

"Detailed and tangible recommendations with which to inform our requirement gathering."

"They don’t use a template for their research, but rather look at each project individually."

"Detailed and tangible recommendations with which to inform our requirement gathering."

"They don’t use a template for their research, but rather look at each project individually."

"They don’t use a template for their research, but rather look at each project individually."

"They don’t use a template for their research, but rather look at each project individually."

"We get to work with a lot of super talented people."

"They were great at creating methodologies to do their research."

"They don’t use a template for their research, but rather look at each project individually."

"They were great at creating methodologies to do their research."

"They were great at creating methodologies to do their research."

"They were great at creating methodologies to do their research."

"Made a lot of effort to contextualize their findings."

"They were great at creating methodologies to do their research."

"They were great at creating methodologies to do their research."

Our Consulting & Research Services

Strategic Consulting

Strategic Consulting

Strategic Consulting

Ad Hoc Research

Strategic Consulting

Strategic Consulting

Fieldwork Services

Strategic Consulting

Fieldwork Services

Why Choose Teak

Moderation by Researchers

Background in Industrial Design & Social Science

Expertise in Design Methods & Applied Anthropology

Practitioners of Human-Centered Innovation

Member of Ethnographic Praxis in Industry (EPIC)

Member of Thailand Market Research Society

Associations

Our team

Adisorn “Glar” Supawatanakul, Founder

Kanatip “Tip” Marks, Design Research Director

Adisorn “Glar” Supawatanakul, Founder

Sawyer Jordan Lahr, Company Director

Kanatip “Tip” Marks, Design Research Director

Adisorn “Glar” Supawatanakul, Founder

Kanatip “Tip” Marks, Design Research Director

Kanatip “Tip” Marks, Design Research Director

Kanatip “Tip” Marks, Design Research Director

Supattra “Gift” Bunnuan, Design Researcher

Kanatip “Tip” Marks, Design Research Director

Kanatip “Tip” Marks, Design Research Director

Piyathep “Drink” Tanmahasmut, Design Researcher

Piyathep “Drink” Tanmahasmut, Design Researcher

Piyathep “Drink” Tanmahasmut, Design Researcher

Phutiset “Mu” Cherchuponglam, Design Researcher

Piyathep “Drink” Tanmahasmut, Design Researcher

Piyathep “Drink” Tanmahasmut, Design Researcher

Want to become a Design Researcher?

Piyathep “Drink” Tanmahasmut, Design Researcher

Want to become a Design Researcher?

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